Privacy Policy

Privacy Policy

This Privacy Policy outlines the collection, use, and disclosure of your personal information when you visit or make a purchase from Brilini (referred to as the "Site").

Collection of Personal Information:

When you visit the Site, certain information about your device is automatically collected, including details about your web browser, IP address, time zone, and cookies stored on your device. Additionally, as you browse the Site, we gather information about the specific web pages or products you view, as well as the websites or search terms that directed you to the Site. This information, known as "Device Information," enables us to better understand your interaction with the Site.

We utilize various technologies to collect Device Information, such as cookies, log files, web beacons, tags, and pixels. Cookies are data files containing anonymous unique identifiers that are placed on your device or computer. For more information on cookies and how to disable them, please visit http://www.allaboutcookies.org. Log files record actions performed on the Site, including IP addresses, browser types, Internet service providers, referring/exit pages, and timestamps. Web beacons, tags, and pixels are electronic files used to track your browsing activity on the Site.

In addition, when you make a purchase or attempt to do so through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (such as credit card numbers), email address, and phone number. This information is referred to as "Order Information."

The term "Personal Information" in this Privacy Policy encompasses both Device Information and Order Information.

Use of Personal Information:

We primarily utilize the Order Information we collect to fulfill any orders placed through the Site. This includes processing your payment details, arranging shipping, and providing invoices or order confirmations. Moreover, we employ Order Information to communicate with you, evaluate potential risks or fraud associated with orders, and deliver information or advertisements related to our products or services, in accordance with your preferences.

Device Information is used to assess potential risks and fraud, particularly through IP addresses. Additionally, it aids us in enhancing and optimizing the Site, generating analytics on customer browsing patterns and interactions, and evaluating the success of marketing and advertising campaigns.

Sharing of Personal Information:

To assist us in utilizing your Personal Information as described above, we share it with third parties. For instance, we rely on Shopify to power our online store, and you can review how Shopify handles Personal Information in their Privacy Policy (https://www.shopify.com/legal/privacy). We also employ Google Analytics to gain insights into customer behavior on the Site. For information on how Google uses Personal Information, please refer to their Privacy Policy (https://www.google.com/intl/en/policies/privacy/). You can opt-out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.

In certain circumstances, we may disclose your Personal Information to comply with applicable laws and regulations, respond to legal requests for information, or safeguard our rights.

Behavioral Advertising:

As mentioned earlier, we use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you. For more information on how targeted advertising functions, please visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

To opt-out of targeted advertising, you can utilize the following links:

Moreover, you can visit the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/ to opt-out of certain services.

Do Not Track Signals:

Please be aware that we do not alter our data collection and usage practices in response to Do Not Track signals from web browsers.

Your Rights:

If you are a resident of the European Union, you have the right to access, correct, update, or delete the personal information we hold about you. If you wish to exercise this right, please contact us using the contact information provided below.

Furthermore, if you are a European Union resident, we process your information to fulfill contracts we may have with you or pursue our legitimate business interests, including when you place an order through the Site. Additionally, please note that your information may be transferred to countries outside the European Union, including Canada and the United States.

Data Retention:

We retain your Order Information for our records after you place an order through the Site, unless you request its deletion.

Changes to the Privacy Policy:

We may update this privacy policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons.

Contact Us:

For more information about our privacy practices, if you have questions, or if you wish to file a complaint, please contact us via email at hello@brilini.com